What Pages Should Every Business Website Have?

When building a website for your business, it’s essential to include the right pages to provide visitors with the information they need. The pages you include should not only help visitors understand your business, but also guide them through their journey of learning, engaging, and ultimately converting them into customers.

In this post, we’ll explore the must-have pages for any business website and explain how each one serves a specific purpose in building your online presence.

1. The Home Page: Your First Impression

Your home page is often the first page a visitor lands on, making it one of the most important pages on your site. It needs to clearly communicate who you are, what you do, and why visitors should care. A well-designed home page should grab attention, provide a brief overview of your business, and include clear calls to action (CTAs) that guide visitors toward the next steps.

Key elements to include on your home page:

• Headline: A clear, compelling headline that communicates your value proposition.
• Brief introduction: A short paragraph explaining who you are and what you offer.
• Call to action (CTA): Encourage visitors to take the next step, whether it’s contacting you, signing up for a newsletter, or exploring your services.
• Featured services or products: Highlight key services or products to give visitors an idea of what you offer.
• Testimonials: Show social proof with client reviews or case studies.

2. The About Page: Build Trust and Connection

The “About Us” page is where you can tell your business’s story, showcase your mission, and highlight the people behind the brand. Customers want to know who they are doing business with, and the About page offers a perfect opportunity to establish trust, credibility, and a personal connection.

What to include:

• Your mission and values: Explain what your business stands for.
• Your team: Introduce the people behind the company, including bios and photos.
• Your story: Share how your business was founded and what drives your passion.
• Milestones: Highlight any significant achievements or company milestones.

3. Services or Products Page: Showcase What You Offer

Your services or products page is where you’ll provide in-depth information about what you sell. This page should clearly describe your offerings and help visitors understand how your products or services can solve their problems.

Things to include on a services/products page:

• Service/Product descriptions: Write clear and concise descriptions for each service or product.
• Benefits: Explain the advantages of your services or products and how they meet customer needs.
• Visuals: Include high-quality images or videos to showcase your products or services in action.
• Pricing: If applicable, consider displaying pricing to help potential customers make informed decisions.

4. Contact Page: Make It Easy for Customers to Reach You

The contact page is one of the most important pages on your website, as it provides a direct line of communication between your business and potential customers. Ensure that it’s easy to find and contains all the relevant contact details.

What to include on a contact page:

• Contact form: A simple form for visitors to submit inquiries.
• Phone number: If applicable, include your phone number for those who prefer to call.
• Email address: Provide an email address that’s actively monitored.
• Physical address: If you have a physical location, include your address and a map for easy directions.
• Social media links: Direct visitors to your active social media profiles.

5. Blog Page: Drive Traffic and Share Expertise

A blog is an excellent tool for driving traffic, improving SEO, and demonstrating your expertise in your industry. It’s a space where you can share valuable content with your audience, provide updates, and address common questions or concerns.

Why a blog page is important:

• SEO benefits: Regularly publishing blog posts helps your website rank higher on search engines.
• Customer engagement: Engage your audience by providing valuable insights and solutions to their problems.
• Industry authority: Share your knowledge and establish your business as an authority in your field.

6. Testimonials or Case Studies Page: Showcase Social Proof

Social proof is a powerful tool for building trust with potential customers. A dedicated page for testimonials or case studies allows you to showcase positive feedback from previous clients, demonstrating the quality of your products or services.

What to include:

• Customer reviews: Feature quotes or detailed reviews from happy customers.
• Case studies: Highlight successful projects or customer experiences that show the impact of your services.
• Before and after: Use visuals to show how your business helped solve customer problems.

7. FAQ Page: Answer Common Questions

An FAQ (Frequently Asked Questions) page is a helpful resource for addressing common customer questions or concerns. This page can save time by answering questions upfront, reducing the need for customer service inquiries.

Include answers to:

• Common product/service questions: Clarify details about your offerings.
• Pricing questions: Answer any questions about costs, payment methods, and billing.
• Shipping and returns: For ecommerce sites, provide details about delivery times, shipping policies, and return procedures.

8. Privacy Policy and Terms of Service

Having a privacy policy and terms of service page is essential for building trust and ensuring that your website complies with legal regulations, especially if you collect customer data.

Why they are necessary:

• Legal compliance: Ensure your website complies with data protection laws, such as GDPR or POPIA.
• Transparency: Clearly communicate how you handle customer data and what terms apply when visitors use your website.